As the festive season comes to an end and the covid-19 pandemic continues to affect businesses, many entrepreneurs continue to explore ways to keep their businesses afloat and relevant. In our holiday mini-blog series, we shared ways in which social media can be engaged to keep the lights on and take your business to the next level. Here’s a recap!

In our first article in the series, we explored Social selling which refers to the skill of using social media to find, connect, understand, and nurture prospective customers. It is often referred to as the modern way of developing relationships with potential customers. 

Social selling allows entrepreneurs to build better relationships with customers by catering directly to their pain points. It also helps to identify potential customers through their interest in your business or their general concerns voiced on social media. 

Invoice integration is an integrated system where job information is pushed through to your accounts system and invoices created automatically. This allows for your jobs and/or sales to flow seamlessly through to your accounts system. Invoice integration boosts your businesses by allowing faster payment and Multiple payment options. It also allows for fewer errors when inputting customer data to finalize a purchase. 

With the covid-19 pandemic hindering physical interaction and to simply boost your online business, it is important to convert Instant communication to cash. This can be done by sending a one-time link via SMS and WhatsApp redirecting customers to an online payment gateway. Payments can also be collected by email invoicing and directing messing, which allows customers to go straight to a product or a payment app. 

The systems and payment options listed above are all made possible with Web integration. Web integration involves a process of connecting all the outputs of third party systems such as accounting and eCommerce systems and other components essential for carrying out the web project as a whole. So, before you delve into the payment options available when social selling be sure to have your website integrated, to take full advantage of the opportunities this skill presents to you. 

For more information on how to integrate your website or invoice, contact us today at to be assisted by our experienced sales personnel.