There’s a myriad of things to learn in the world of e-commerce, especially when taking your online business to the next level. And like any other person, we tend to ask ourselves the most common question…’why?’; when it’s time to invest. In our series ‘Demystifying E-commerce’ we will help you to answer those mind boggling questions about e-commerce, how you can use an e-commerce strategy to grow your business and how you too can move your business online.
E-commerce 101 – Part 2: Why every business needs an e-commerce strategy
As the business world starts the recovery process following the COVID-19 pandemic many businesses are exploring the online space. Whether you are selling products or services online, operating part or all or your business online or just launching your business, you may have considered deploying an e-commerce solution. In our 4-part E-commerce 101 series we will be breaking down all you need to know about e-commerce and help you determine how you can use it to grow your business.
As the business world starts the recovery process following the covid-19 pandemic many businesses are exploring the online space. Whether you are selling products or services online, operating part or all or your business online or just launching your business, you may have considered deploying an ecommerce solution. In our 4-part E-commerce 101 series we will be breaking down all you need to know about e-commerce and help you determine how you can use it to grow your business.
In part one, we will break down what e-commerce entails and how it works. Let’s get started.
Get down in the trenches with your team. Show them that you are just as capable of doing what they do on a daily basis and that you are willing to get your hands dirty. Be relatable as a manager and take the time to let them know that you care by extending an open door policy
To get the best out of your e-commerce tools, proper data mining efforts should be enforced. A robust strategy to generate new leads will become the foundation on which your sales team thrives. Sales and marketing through e-commerce relies on your ability to effectively attract new customers and to encourage existing ones to make more purchases. The integration of your website and all digital and social media platforms related to your business is key. Acquiring basic information such as the customer’s name, contact number and email address should be mandatory upon the first contact made with each new lead. This contact does not have to occur through human interaction. Your website should have facilities through which each visitor can interact with your website by using call-to-action buttons to increase conversions and sales.
By using your website to highlight the benefits of doing business with your company, this helps you to make a more impactful connection with customers. Some of the visitors who browse your website may be comparison shoppers who are looking for reasons why they should do business with you versus your competitors.
As business managers, one of the things we focus on is how to increase sales. We review past successes and try to replicate them. We strategize, consider best practices, etc. But, some of the simple and easy to implement steps can be overlooked, because they seem, well, simple. With these tips, it doesn’t matter if you operate an e-commerce business, deliver a service, or operate a brick-and-mortar company. You can still use them to leverage the internet for increased profits.
Learn Why Jamaican Businesses Should Be Selling Online & 3 Simple Steps To Boost Sales By 200% Or More
What do companies such as Amazon, National Commercial Bank, Fontana Pharmacy, and Brawta Living all have in common? They have a well-planned and strategic online presence. And that presence is geared at capitalizing on the e-commerce market for selling their products and services.