There’s a myriad of things to learn in the world of e-commerce, especially when taking your online business to the next level. And like any other person, we tend to ask ourselves the most common question…’why?’; when it’s time to invest. In our series ‘Demystifying E-commerce’ we will help you to answer those mind boggling questions about e-commerce, how you can use an e-commerce strategy to grow your business and how you too can move your business online.
In the previous article we shared some nuggets on taking your business online, you can read it here. In this article we will share some common reasons why some websites don’t sell well.
As technology evolves, a business’ percentage of sales done online will rapidly increase, especially if they are tapping into the world of e-commerce. Based on data from Statista, in 2023 e-commerce retail purchases are projected to rise to 22% from 14.1% in 2019. Purchasing goods and services online have become prevalent and the new norm in purchasing behavior, in 2019 there were almost 2 billion digital buyers and that figure is projected to skyrocket.
Website sale conversion rate refers to the percentage of people who complete a desired action on a website. This action varies based on the type of goods and services offered and ranges from sales to email subscription. In e-commerce a good conversion rate is around 2.35%, subjected to the industry. For any e-commerce store it is important to convert leads into sales and there are a number of factors that aid in conversion such as using an effective landing page that isreported to generate more than 220% more leads.
Four common reasons websites don’t sell well
If you’re wondering why your website isn’t generating sales, you may find the reasons below.
- Poor product pages
A common reason why some websites don’t sell well is due to their uninformative product pages. A study conducted by Forbes magazine highlights that 88% of customers are compelled to make a purchase if the product page is detailed. How detailed are your product or services pages?
- Complicated purchasing procedures
If your website is hard to navigate and chaotic to visitors they will become exhausted before even finding the product they are interested in. But let’s just say your website is user friendly but the checkout process is complicated, you could be loosing thousands of dollars in lost sales. Customers appreciate user friendly websites, complimented by a simple, yet secure checkout process.
- Hidden charges
In operating any online business, transparency is of paramount importance; it keeps the customers coming back. Having hidden charges deters customers from making a purchase from your online store and recommending others. One research shows that 56% of online shoppers left the website, abandoning their carts because they were presented with additional costs upon checkout.
- No incentives
Believe it or not freebies help to compel customers to make purchases whenever they visit your online store. Incentives also promote the return of customers. A website that never offers freebies or other incentives is likely to do poorly in conversions.
We have been sharing quite a lot about websites in our articles and we hope you have garnered some knowledge on how to improve your current website. Mobile EDGE Solutions is always here to help. Have questions about how you can turn your website into a high-converting e-commerce store, book a consultation with one of our Sales Executives.