Are you still navigating your recovery following the covid-19 pandemic? If so, you may be among the many businesses tapping into the online market to stabilize and grow their business. Whether you are selling products or services online, operating part or all or your business online or just launching your business, you may have considered deploying an ecommerce solution. In our 4-part E-commerce 101 series we will be breaking down all you need to know about e-commerce and help you determine how you can best use it to grow your business. 

In part one, we discussed what e-commerce entails and how it works. Catch up on part one, here. In part two we explored why every business needs and should invest in an e-commerce strategy. You can read that section here. In part three, we reviewed the various payment gateways you could use to facilitate payment. In our final part of this series, we will look at some quick and effective ways you can optimize your e-commerce business. 

Tap into an established marketplace

With search engines like Google helping more businesses get found locally and globally, it is imperative for businesses, especially those that are moving online to establish their credibility to consistently generate online traffic. Tapping into an established marketplace can save you the cost and hassle of massive advertising and marketing activities to drive prospective customers to your website as you are leveraging the instant recognition, traffic and searchability of the marketplace.  A great example of this is Amazon allowing many entrepreneurs to create online shops or  ‘virtual outlets’  where they sell their products.

Deploy a solid marketing and sales strategy

If you have a traditional brick and mortar store, you understand the importance of finding the right ways to help people know and find you – you select the right location, you reach out to your community and you may invest in a team of sales and marketing resources to help more people within your service area know you exist. With an e-commerce business, your website becomes your location and you have to invest in the right marketing and sales strategy to ensure the right people who are surfing the web, looking for your products and services and those who may be looking for options or alternatives find you. Sales is the life of any business. If you’re not driving people to your business…you may be a few clicks away from closing shop. 

Streamline and automate your business operations

One of the biggest advantages of being online is that your business can always be accessible to customers, anywhere, anytime. However, without the right processes and systems in place, your online business is just as limiting as a brick and mortar store. If you are investing in moving your business online, you should also consider investing in redesigning your processes and systems to support your business with the automations tools and technologies to ensure that your customers and potential customers are always serviced and supported. 

An e-commerce strategy should be incorporated as a critical part of any businesses’ recovery, growth or sustainability strategy. If you have questions about how you can develop and deploy an effective e-commerce solution for your business, get in touch at