As the festive season approaches in the midst of the covid-19 pandemic businesses have been exploring ways to keep their business afloat and relevant. In our holiday mini-blog series, we will be exploring ways in which social media can be engaged to keep the lights on and take your business to the next level. 

What is website integration?

Web integration involves a process of connecting all the outputs of third party systems such as accounting and eCommerce systems and other components essential for carrying out the web project as a whole.

Why you need a website integration to boost social selling?

Website integration allows for improved customer experience. As your prospect/customer interest deepens into your products or services, questions and queries are likely to increase. In order to provide the best experience to your customers, you must invest in the right technology and integrate your website to address their needs.  

It also helps with Increasing sales from marketing. 68% of customers leave a business because of perceived indifference. Like customer experience, it is important to let customers know that their queries have been acknowledged and their support is valued through a thank you email.

Improving marketing and ultimately sales is also a valid reason why you need web integration; it shortens the sales process, as potential leads are already in the system immediately after the initial contact, and it gives your team better data to work. This ultimately aims to improve the conversion rate of your social media marketing.

The 3-step check for integration 

  1. Seamless order to cash process 

Ensure your website is free from glitches such as breaks in the process upon placing an order to the checkout page. 

  1. Good user experience 

A properly integrated website will not leave your customer with any questions about the goods/services offered or simply how to navigate your e-commerce store. 

  1. Not over complicated with steps to checkout 

Whenever customers are making an online purchase they prefer a simple checkout process, preferably one that requires contact, shipping, and billing information on one page instead of being redirected. 

Online Customers need simple and user-friendly websites to make purchases smooth and hassle-free and website integration offers that user experience. It also makes checking out/finalizing payments faster and more effective, while reducing customer churn. For more information on how you can integrate your website contact us today at