PRESCRIBED SOLUTION: SMS Connect
IMPLEMENTATION TIMELINE: 2 Weeks
SKILLS REQUIRED: Campaign Design| Process Optimization| System Management|
The campaign was designed to integrate mobile marketing with their traditional marketing execution to increase interactivity, measurability and conversion. An SMS Marketing Campaign was setup to advertise the product offerings to their existing customers and a text back number was integrated within traditional communication channels to reach new customers. In all communication channels, individuals were instructed to text a customized keyword to an already setup text number to get more information.