By integrating your payment collection with your website, this opens more convenient payment channels for your customers and better positions you with increased opportunities to collect payments anywhere and at anytime. This is very integral when considering your business’ ability to scale in order to compete globally. An e-commerce enabled website positions your company to do business with customers long after your business has closed its doors.
To get the best out of your e-commerce tools, proper data mining efforts should be enforced. A robust strategy to generate new leads will become the foundation on which your sales team thrives. Sales and marketing through e-commerce relies on your ability to effectively attract new customers and to encourage existing ones to make more purchases. The integration of your website and all digital and social media platforms related to your business is key. Acquiring basic information such as the customer’s name, contact number and email address should be mandatory upon the first contact made with each new lead. This contact does not have to occur through human interaction. Your website should have facilities through which each visitor can interact with your website by using call-to-action buttons to increase conversions and sales.