If you are a small business owner, one of the biggest mistakes you can make is to think like a small business owner. Get into the habit of thinking big. It’s easy to fall into the habit of trying to find customers for products and/or services. You are encouraged to create products and services for your customers. As your business grows, your website should too. This does not mean that you should be adding more pages to your website but rather, looking for every opportunity to sell via your website.