As the festive season approaches in the midst of the covid-19 pandemic businesses have been exploring ways to keep their business afloat and relevant. In our holiday mini-blog series, we will be exploring ways in which social media can be engaged to keep the lights on and take your business to the next level. 

What is social selling?

Social selling is the skill of using social media to find, connect, understand, and nurture prospective customers. It is often referred to as the modern way of developing relationships with potential customers. So, you may be thinking that you haven’t tapped into this mode of generating sales but we’re here to tell you that you’re probably engaging in some form of social selling if your business is on Facebook, Twitter, or LinkedIn. 

4 reasons every business need to use social selling

As the business landscape transforms, businesses who have not tapped into social selling will have to do so in short order for these simple yet important reasons;

  1. Improve sales 

Social selling broadens the reach of your business and essentially increases the number of prospective clients and ultimately sales. With more people browsing popular social media sites, including Facebook, Instagram, and Twitter to get recommendations, ideas, and deals for the holiday season, your business will miss out if you’re not showing up on your customers’ social feed.

  1. Build real relationships 

In this modern era, client relationships are paramount to customer retention and recommendations. But how do you achieve this? Social media has provided users with an avenue to voice their concerns, needs, and frustration about almost every area of their life and you should listen. Listen to the concerns leads may have about your industry or your company in particular and address them accordingly, either through responses on social media or reinforcing the changes you are making as a result of feedback received. 

  1. Potential customers

More potential buyers and thereby potential customers are engaging in product research to develop opinions about potential vendors for a product and/or service. Social media is fast becoming the go-to space to test and evaluate companies, brands, and products. If you have not engaged in social selling you can’t be a part of the selection pool and frankly, you may have just lost potential customers.

  1. Competitors are using social selling 

Get on the train! More than 70 percent of sales professionals use social selling tools and so should you.  Many businesses use social listening and social research to find prospective customers and according to the LinkedIn sales solutions report is providing significant revenue improvement. All the data, the market, and your competitors are echoing the same thing…how much more potential revenue are you willing to lose while you sit on the fence?

Social selling can and will improve your revenue and relevance in the social space once used correctly and effectively. If you have questions about how you can get started, one of our knowledgeable and experienced Sales Executives can help you get started. Contact us today at