As the festive season approaches in the midst of the covid-19 pandemic businesses have been exploring ways to keep their business afloat and relevant. In our holiday mini-blog series, we will be exploring ways in which social media can be engaged to keep the lights on and take your business to the next level. 

Why should you be considering social selling for your business?

Easier to Identify Audience

Like any other business skill, social selling has its own advantages, it allows your business to identify its audience easier and on a more personal level. As mentioned in our previous article many users voice their dislikes, likes, and issues on social media, through their posts, comments, and overall use of the platform; noting these factors will better help your business to better identify your prospective customer. 

Easier To Engage With Prospects

Social selling allows you to identify your audience but that will not have an impact on your business if the prospective clients are not engaged. Once you’ve identified your audience or your prospective custom engage them to see if they are the right fit for your business and if they are… connect with them to convert them into a permanent paying customer. 

Better Customer Service 

Social selling offers the avenue for great customer service. After your prospect makes a purchase, you must continue engaging them to retain them as a permanent customer. It is important to allow your network and prospective customers to witness your exemplary customer service. This may get your business more recommendations and ultimately more leads. 

3 Innovative/Cools Ways People Can Use Social Selling To Boost Sales


Have you ever heard of influencer marketing? Using social media influencers who align with your brand can help to boost your sales and social media following. Research has shown that nearly 40% of Twitter users felt compelled to make a purchase after seeing an influencer’s tweet about a product or service. Issuing unique discount codes can also help to boost sales using influencer marketing. 

Brand Ambassadors 

Have a brand ambassador program for your business using existing loyal customers. Entice your customers to promote your business through freebies and discounts. Having a paying customer waving the banner of your business speaks volumes about the products and or services you offer and your customer service at large. Whenever a prospect sees existing customers speaking highly of your business, I’m sure they will enquire more about your offerings.

Share User-generated Content 

Before making a purchase online, prospects like to see reviews and seek the opinion of previous customers. Sharing user generated-contented allows prospects to have a second-hand experience of what it’s like to be your customer. It also eases the anxiety about buying from a brand that they know very little about. 

Social selling can transform your business if used effectively to engage prospects and customers. It also provides the platform for you to use innovative ways to appeal to prospects and retain existing customers. To learn more about social selling, be sure to contact us on